http://www.insidethemagic.net/2013/05/d ... e-ride-3d/ Not by doing something special for only the press and one night only!
This is brilliant marketing! They did this for the ride in Hollywood when it opened last year and was most impressive and a unique way to get people's attention for sure.
But the smashed outline of a princess in the side of a building sends a fairly confusing message about the new princess hall in Disney. ; Or do they do the outline of a car smashed through the building for Cars Land...which would make people think Lightning McQueen was hitting the bottle pretty hard and DUI? ;