Soon the rebellion will be crushed and everyone will be using MS products.... Microsoft bought out some company a while back, but they hadn't released an updated product in a few years now. Same with a Digital Asset Management. They bought iView MediaPro, and have updated it to Microsoft Media Expressions 2. Many people I've read have been unhappy with the changes made to that program and have stopped using it. But when Microsoft adds the one-click software to Windows Vista-Reloaded, a la iPhoto,....that would probably be it for the cheaper photo software in the world. But I don't think the EU will allow that to happen too easily.
If you just switch to apple then you can have the updates sooner. It's kind of like watching the BBC but you live in the United States. You see the same shows just months or years ahead of time.