New Disney's Hollywood Studios logo unveiled

posted by ScottPowers

Moving toward the big name change coming up in January, Walt Disney World has unveiled the new logo for Disney's Hollywood Studios -- featuring Mickey Mouse holding a clapboard.

The logo replaces the MGM lion logo that has graced Disney-MGM Studios since it opened in 1989.

Mickey still plays a prominent role for us," said Studios vice president Michael O'Grattan, "and Hollywood now truly is our middle name."

Even as it announced the name change back in August, Disney revealed several entertainment changes that will debut at about the same time.

Next year the new "Toy Story Mania"! ride (under construction at left)-- the only major attraction currently under construction or announced at Walt Disney World -- will open.

The current Disney Stars and Motor Cars parade will be replaced with "Block Party Bash," a higher-energy play, party and dance show that has been a hit at Walt Disney Co.'s California Adventure theme park in California. In addition, new characters from Playhouse Disney, notably those from Mickey Mouse Clubhouse, Little Einsteins and Handy Manny, will perform in the "Playhouse Disney-Live On Stage!" show. And this fall's release of the new Disney Channel movie Disney High School Musical 2: School's Out is reflected with a new theme-park street show replacing "High School Musical Pep Rally."

The name change not only gives the park a broader, updated image, as Disney officials maintain, but also drops a name that caused some legal problems in the 1990s.

Disney officials insist that dispute, with Metro-Goldwyn-Mayer Inc., is behind them and had no bearing on the decision to rename the park. In the 1990s, Disney and MGM were locked in lawsuits for many years over the name, until courts ruled that Disney could continue using the name at Walt Disney World.

The name MGM was originally adopted for the park through a 1985 licensing agreement with the MGM and some related corporations. In addition to giving Disney rights to the name, the contract offered rights to some of the more famous images and characters from famous MGM movies such as The Wizard of Oz.

However, in the 1990s the two corporations sparred off and on over Disney's use of the name. In 1992, a Los Angeles Superior Court judge ruled that Disney retained rights to the name for Disney-MGM Studios at Walt Disney World. Another ruling in 1997 concluded that MGM had rights to the name in most other uses.

Even after the name change, Disney will continue to use some MGM properties.

 

Yep, I've had a couple of days to think about it and I still don't like it. ; But then, I don't like the name either... ; ;D

They should of gone with either old black and white Mickey (keeping it classic old movie like) or Sorcerer Mickey (seeing as it hat is the icon of the park!)

 

I think i like the new name, i wasn't a real big fan of Disney-MGM at the time i wanted them to change it to Disney Studios.

However i can live with Disney's Hollywood Studios

 

Just 'Disney Studios' would of been a PERFECT name. ; NO clue why they had to put the word 'Hollywood' in there, it's just too much of a mouthful for my liking.

 

Disney's Hollywood Studios... ; I don't mind this at all. ; Disney Studios would have been fine too.

 

I think they should have somehow combined Steamboat Willie and a more contemporary design of the mouse in question.

The name is quite a mouthful but using "Hollywood" conjures up the golden age of movie making for me. Mid teens to the mid 40's.

Walking down the boulevard looking at all the art deco buildings, you cant hear Barabara Sstanwyck and Bette Davis chatting it up.

 

Disney Studios would have worked better in my eyes.....leaving out the Hollywood. ; I kind of like the new logo now that I have had some time to get used to it.

 

.

I couldn't agree with you more, which is why I think that a black & white Mickey would of worked MUCH better for the logo.

 

Those are all great points. I think they needed the Hollywood to portray the image that its more than just Disney movies that are celebrated. ; Steamboat Willie is still my favourite Mickey and I think it would have fit well with the logo and portray more a scence of nostalga.
;