Shanghai abuzz over possibility of a new Disneyland

http://www.latimes.com/news/nationworld ... 8312.story

Many Chinese believe it's just a matter of weeks, if not days, before a deal is announced for a theme park in the Asian nation's largest city. But a Disney spokeswoman says there's no deal.
By Don Lee
December 3, 2008
Reporting from Shanghai -- For two decades Chinese officials and Walt Disney Co. have batted around ideas for a theme park in the eastern fringes of Shanghai, only to see them go nowhere.

"People have always been saying they'll build here," said Sun Jinbao, 61, a farmer near Zhaohang village, where several years ago Disney executives stood on the roof of a three-story building, peering out at the rice fields and wooded lands.

MapBut now the excitement is building again. And this time, many people here and outside think it's just a matter of weeks, perhaps days, before a deal is announced.

Some Chinese are so confident that they've loaded up on shares of companies with interests in this part of the Pudong district where a theme park would be most likely to go up. Jielong Group, a printing firm that holds the rights to about 50 acres of land in the vicinity, has seen its stock price nearly double in the last month.

Others are building or expanding existing homes in the area, despite a ban on new housing development, and transferring registrations of family members from other locales -- all in hopes of enhancing potential relocation packages, which are typically based on home and household size.


"You want to buy land?" villagers ask when a visitor comes around.

The recent buzz has been fanned by Chinese media reports saying that Disney and Shanghai officials had come to terms, with the Burbank-based entertainment giant easing up on some of its earlier demands because of the current financial climate. A Disney spokeswoman in Hong Kong, Alannah Hall-Smith, responded that there was "no deal, no announcement."

But informed Shanghai officials, among others, believe that the project is pretty much settled. All that's needed, they say, is a stamp of approval from leaders in Beijing at a key economic planning session expected to be held this month.

"The meaning of introducing Disneyland to China right now is completely different from years ago," said Yang Jianwen, deputy chief engineer of Shanghai's Municipal Economic Commission, who was involved in the early planning of the project.

The reason: China's once-supercharged economy has slowed sharply in recent months, threatening social stability. With the world gripped in an economic downturn, analysts say Disney and Shanghai both stand to get a boost from a major development project in these hard times.

The central government recently unveiled a nearly $600-billion economic stimulus package that includes supporting housing, healthcare, transportation and other infrastructure projects. A Disney theme park in Shanghai would build on that, Yang said.

"It's one of the most effective ways to stimulate social investment as well as consumption," he said.

Shanghai, China's largest city, has been keenly interested in attracting a Disney park since at least 1990, when its then-mayor, Zhu Rongji, visited Disneyland in Anaheim and had dinner with Frank Wells, the late president of Disney. Zhu later went on to become China's premier and maintained ties with Disney officials.

"As the mayor, he wanted to put Shanghai more on the map," recalled Fred Hong, who as a young Los Angeles lawyer at the time was acting as an intermediary between Shanghai and Disney.

Hong said Zhu knew that the Pudong district would develop -- today it is home to mainland China's financial hub and its tallest building -- but Disney didn't think the city was ready then for a theme park.

"They assessed it was too early for Shanghai," said Hong, whose law office is based in Guangzhou.

For Disney, expanding into mainland China in a big way has been an elusive goal, in large part because of Beijing's restrictive policies toward foreign media and entertainment operations.

The company has long sought to launch a Disney Channel in China, so it could air more programs to a wider number of Chinese households, which would drive sales of its videos and merchandise.

Because China limits the showing of foreign films in theaters, Disney relies on television to introduce new audiences to such classic characters as Mickey Mouse and Winnie the Pooh, as well as to screen Pixar Animation and Disney films. Such exposure to the Disney pantheon of characters is considered crucial for the success of a theme park.

Media analysts in China, however, doubt that Beijing will give unconditional approval for a Disney Channel in return for the theme park.

...

 

Universal is building there, so why would Disney?

 

Disney Denies Report of Shanghai Theme-ParkDecember, 3rd 2008

By Stephanie Wong

Dec. 2 (Bloomberg) -- Walt Disney Co. denied a newspaper report saying the Chinese government gave approval for the company to build a theme park in Shanghai.

“There is no announcement and there is no deal,” Alannah Hall-Smith, Hong Kong-based Disney spokeswoman for Asia, said in a statement e-mailed to Bloomberg News. China is an “important market” for the entertainment company, she added.

China’s National Development and Reform Commission gave approval for Disney to set up a theme park in Shanghai ahead of a final agreement between the U.S. company and the city’s municipal government, the Hong Kong-based South China Morning Post reported today, citing people it didn’t identify.

“We have continuing discussions with the Chinese government about a variety of Disney initiatives, from community programs to business operations including television, motion pictures and consumer products, of which theme parks are only a part,” Hall- Smith said. Calls put through to the regulator seeking comment on the report went unanswered.

A group of top executives from Disney is scheduled to visit China this month and negotiations over details of the agreement for the theme park have reached their final stages, the Post said.

The planned park will be built in several stages and completed in five years, the newspaper added, citing an unidentified person close to the Shanghai municipal government.

The park would be situated in Shanghai’s Huanglou district, about 10 minutes by car from Pudong international airport, Shanghai Securities News said Nov. 20, citing an unidentified expert carrying out a feasibility study on the project.

Negotiations on the project are continuing, the Xinhua News Agency-affiliated newspaper said.

To contact the reporter for this story: Stephanie Wong in Shanghai at swong139@bloomberg.net

 

Thanks for posting. Boy, that is interesting! ; But the denial reminds me of all those celebrities who promise their marriage isn't on the skids - then weeks/ months later, they file for divorce (there was a story in some magazine recently of all the ones who'd done it in recent years - Tom and Nicole, Jessica and Nick, Brad and Jen, etc. etc... it was really eye-opening to read them all. Makes you wonder what the harm is in just saying, 'it's true...'. Guess I thought of it when I read about Kelly Ripa and hubby this morning.)

It will be interesting, indeed, to see whether any of this comes to fruition or not with Disney.

 

Tokyo Disney and Hong Kong Disney are hoping to boost their numbers. I'd be surprised if Disney pushed on in Shanghi with the current economic situation we're. Inless Disney was able to bag some TV channels in mainland China.
With that said I'm in the business of taking images not building theme parks so anything is possible.

Other Speculations in the Pacific Rim area.
Malaysia
http://www.disneymagic.ca/forum/index.p ... 622.0.html
Sydeny
http://sydenywww.disneymagic.ca/forum/i ... 771.0.html